Cultural change is difficult, so much so, organizations rarely know where to start. Organizations usually start with structure or tools, which are relatively easy to change but don't yield long-term competitive advantages. Some will go deeper, focusing on reward systems and performance measures, and a few will even pursue true behavioral change. These initiatives are great, but they don't result in a purposeful culture.

Our Speaker - Brian Hash

"I joined Work Effects in March 2015 after 5 years working in the selection and assessment space. I have a Master’s degree in Industrial/Organizational Psychology from San Francisco State University, and my career has mostly focused on the hiring phase of the employee lifecycle (e.g. personality testing). The Client Ambassador role is a great opportunity for me to apply analytical and relationship-management skills, while helping clients achieve their strategic objectives through cultural alignment.

Before Work Effects I worked with a large tech company in the Bay Area, and I was a member of the US Navy prior to attending college. I love playing and watching most sports, especially soccer and football.

I also really enjoy being outdoors (hiking, camping, etc.), though I’m still getting used to the weather in Minnesota (I was pretty spoiled in the Bay Area). My other interests include photography, traveling, and dabbling in new adventures like hang-gliding, archery, and sky diving!"